Niacinamide, also known as nicotinamide, is the amide of nicotinic acid (vitamin B3 / niacin). Niacinamide is a water-soluble vitamin and is part of the vitamin B group.

Niacinamide has been demonstrated to have a stabilising effect of the epidermal barrier function and reduce water loss from the skin, therefore keeping it firm and hydrated. However, it essentially has three main uses: in skin cancer protection (as an immune protectant), treatment of pigmentation and in the treatment of acne by regulation of sebum production.

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